Ready to present in the PopUp?Great! First, please read through the pricing and FAQs below. At the bottom of the page click APPLY TO PRESENT/. If you would prefer to fill out the application in person you may do so by dropping into our public gallery hours Wednesday to Sunday from 2pm to 6pm, or by scheduling an appointment.
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PopUp FAQs
As of July 1, 2025
Q: WHAT EQUIPMENT DOES THE POPUP COME WITH?
A: We have extensive gallery wall space with an easy-to-use hanging system; three movable art walls; a variety of high top and low top tables with chairs and stools; sturdy, attractive folding chairs for extra seating; a PA with two wireless microphones; HDMI port and adaptor; screen and projector; and bluetooth wireless speakers throughout.
Q: HOW DOES THE POPUP SUPPORT PRESENTERS?
A: Our staff consists of a Managing Director, Administrative Manager, Production and Operations Manager, and Communications Coordinator, all of whom help plan your event. On the day of your event, we provide a manager on duty and other staff as needed. We help promote your event on our social media channels, in our newsletter, on our events calendar, and through DISCOVER CENTRAL MA.
Q: ARE WE ABLE TO SELL CONCESSIONS?
A: Beer, wine, malt beverages, soft drinks, bottled water and popcorn can be arranged for your patrons and managed by our concessions team. We retain all revenues. The cost is $200 with a 4-hr minimum.
Q: HOW ABOUT CATERING?
A: Caterers are welcome to provide food not available through our concessions services! Just let us know who you'd like to use, or ask us for a list of recommendations.
WHAT IS THE PROCESS TO BECOME A PRESENTER?
A: Great question! Please see below for a basic overview:
• First, you'll submit an application, available HERE. You should apply as soon as you know your event date(s). All applications must be received at least eight weeks in advance of your event date(s).
• After receiving your application, we'll take a good look. We book on a first-come-first-serve basis. However, if your event doesn't seem right for the PopUp, we'll follow up with helpful feedback to that effect. If it seems like a match made in heaven, we'll send a confirmation email and move forward from there.
• Once you are booked, there will be a series of administrative action items, including but not limited to signing a venue agreement and scheduling one to two planning meetings with our team.
• Shortly after your event's conclusion, we'll provide a final accounting and settlement, while tying up any other loose ends.
Q: WHAT EQUIPMENT DOES THE POPUP COME WITH?
A: We have extensive gallery wall space with an easy-to-use hanging system; three movable art walls; a variety of high top and low top tables with chairs and stools; sturdy, attractive folding chairs for extra seating; a PA with two wireless microphones; HDMI port and adaptor; screen and projector; and bluetooth wireless speakers throughout.
Q: HOW DOES THE POPUP SUPPORT PRESENTERS?
A: Our staff consists of a Managing Director, Administrative Manager, Production and Operations Manager, and Communications Coordinator, all of whom help plan your event. On the day of your event, we provide a manager on duty and other staff as needed. We help promote your event on our social media channels, in our newsletter, on our events calendar, and through DISCOVER CENTRAL MA.
Q: ARE WE ABLE TO SELL CONCESSIONS?
A: Beer, wine, malt beverages, soft drinks, bottled water and popcorn can be arranged for your patrons and managed by our concessions team. We retain all revenues. The cost is $200 with a 4-hr minimum.
Q: HOW ABOUT CATERING?
A: Caterers are welcome to provide food not available through our concessions services! Just let us know who you'd like to use, or ask us for a list of recommendations.
WHAT IS THE PROCESS TO BECOME A PRESENTER?
A: Great question! Please see below for a basic overview:
• First, you'll submit an application, available HERE. You should apply as soon as you know your event date(s). All applications must be received at least eight weeks in advance of your event date(s).
• After receiving your application, we'll take a good look. We book on a first-come-first-serve basis. However, if your event doesn't seem right for the PopUp, we'll follow up with helpful feedback to that effect. If it seems like a match made in heaven, we'll send a confirmation email and move forward from there.
• Once you are booked, there will be a series of administrative action items, including but not limited to signing a venue agreement and scheduling one to two planning meetings with our team.
• Shortly after your event's conclusion, we'll provide a final accounting and settlement, while tying up any other loose ends.
PopUp Pricing
As of July 1, 2025
The PopUp champions cultural equity. The space is available to use rent free when events are made free and open to the public. Some fees may apply on a case-by-case basis, and can be found below.
Concessions Service. $200 for a 4-hour minimum. Wine, beer, malt beverages, soft drinks, bottled water and popcorn are available through our concessions service, which is managed by our team. JMAC retains all revenues. To book bar service, $200 must be pre-paid in full. Cancellation must occur beyond 72 hours of the event start time to be eligible for a refund.
Bar Relocation. $100 to move the bar from and restore it to its standard position.
Private Rental / Ticketed Event. If you wish to close the PopUp to the public or charge for entry, the rental fee is $75 / hour during load in and load out, and $200 / hour during the main event.
Vendor Table. $35 per table per day to sell merchandise, books, small prints, etc.
Event Overage. All bookings must be within the hours of 9am - 10pm. Cleanup must conclude by 11pm. Bookings scheduled outside these hours, or that exceed their scheduled end time will incur a fee of $25 every 15 minutes.
Art / Couture Sales Commission. If you are selling art or couture, the JMAC will manage all transactions and collect a 35% commission.
Galery Buyout. If you wish to exhibit work, but do not wish to sell, you will be assessed $250 / week for a flat fee gallery buyout.
On a case-by-case basis, we may assess additional fees associated with specific requests for your event. Thank you!
The PopUp champions cultural equity. The space is available to use rent free when events are made free and open to the public. Some fees may apply on a case-by-case basis, and can be found below.
Concessions Service. $200 for a 4-hour minimum. Wine, beer, malt beverages, soft drinks, bottled water and popcorn are available through our concessions service, which is managed by our team. JMAC retains all revenues. To book bar service, $200 must be pre-paid in full. Cancellation must occur beyond 72 hours of the event start time to be eligible for a refund.
Bar Relocation. $100 to move the bar from and restore it to its standard position.
Private Rental / Ticketed Event. If you wish to close the PopUp to the public or charge for entry, the rental fee is $75 / hour during load in and load out, and $200 / hour during the main event.
Vendor Table. $35 per table per day to sell merchandise, books, small prints, etc.
Event Overage. All bookings must be within the hours of 9am - 10pm. Cleanup must conclude by 11pm. Bookings scheduled outside these hours, or that exceed their scheduled end time will incur a fee of $25 every 15 minutes.
Art / Couture Sales Commission. If you are selling art or couture, the JMAC will manage all transactions and collect a 35% commission.
Galery Buyout. If you wish to exhibit work, but do not wish to sell, you will be assessed $250 / week for a flat fee gallery buyout.
On a case-by-case basis, we may assess additional fees associated with specific requests for your event. Thank you!
Other PopUp Policies
As of July 1, 2025
It takes a community to maintain a community space. Thanks in advance for observing these policies and procedures!
Setup / Breakdown. The space will be clean when you arrive. JMAC staff will show you any materials you may need, like folding tables and chairs. However, setup and breakdown of the event -- including clean up -- is the responsibility of the presenter.
Exhibits. Exhibit schedules are as follows: load in on Tuesday; public gallery hours Wednesday to Sunday from 2pm to 6pm; load out on Monday. All exhibits will be scheduled for two weeks, and all exhibitors are required to host one public event per week to promote their work, e.g. opening reception, artist talk, etc.
Track Lighting. Only virtually weightless items may be hung from the track lighting, e.g. balloons, streamers.
Gallery Walls. Presenters cannot make holes in the walls, and the walls cannot be painted.
Film Screenings. Any use of the screen/projector will require a test run prior to the day of the event, to be scheduled with JMAC staff.
Fundraising. Keeping the PopUp free and open to the public requires philanthropic support. All presenters are required to either make an appeal to their guests to donate to the PopUp, or have our staff make the appeal directly.
Event cancellation. We reserve the right to reschedule or cancel events as needed. Failure to comply with JMAC policies may result in the cancellation of your event. If you need to cancel your event, you must inform us in writing at least one week prior. Failure to do so may result in the event not being rescheduled.
It takes a community to maintain a community space. Thanks in advance for observing these policies and procedures!
Setup / Breakdown. The space will be clean when you arrive. JMAC staff will show you any materials you may need, like folding tables and chairs. However, setup and breakdown of the event -- including clean up -- is the responsibility of the presenter.
Exhibits. Exhibit schedules are as follows: load in on Tuesday; public gallery hours Wednesday to Sunday from 2pm to 6pm; load out on Monday. All exhibits will be scheduled for two weeks, and all exhibitors are required to host one public event per week to promote their work, e.g. opening reception, artist talk, etc.
Track Lighting. Only virtually weightless items may be hung from the track lighting, e.g. balloons, streamers.
Gallery Walls. Presenters cannot make holes in the walls, and the walls cannot be painted.
Film Screenings. Any use of the screen/projector will require a test run prior to the day of the event, to be scheduled with JMAC staff.
Fundraising. Keeping the PopUp free and open to the public requires philanthropic support. All presenters are required to either make an appeal to their guests to donate to the PopUp, or have our staff make the appeal directly.
Event cancellation. We reserve the right to reschedule or cancel events as needed. Failure to comply with JMAC policies may result in the cancellation of your event. If you need to cancel your event, you must inform us in writing at least one week prior. Failure to do so may result in the event not being rescheduled.